Terms of Service

These Terms of Service (the "Terms") are a binding agreement between HomeHub Portal, trading as HomeHub, a business licensed by Dubai Economy and Tourism under trade licence number 1629357, with its registered address at P.O. Box 70834, Dubai, United Arab Emirates ("HomeHub", "we", "us"), and the person or entity that accepts them ("Customer", "you").

By clicking "Create Account", ticking the acceptance box, submitting a Listing, or using the Service in any way, you accept these Terms. If you accept on behalf of a company or establishment, you warrant that you are authorised to bind that entity, and "Customer" means that entity.

1Definitions

In these Terms, the following capitalised terms have the following meanings.

1.1"Advertising Permit" means a valid real estate advertising permit, or the equivalent written advertising approval, issued by the competent authority for the emirate in which the relevant advertisement will be published, together with any permit number, QR code or other verification artefact issued with it. In Dubai it means a permit issued through the Dubai Land Department's Trakheesi system. In Abu Dhabi it means a permit issued by the Abu Dhabi Real Estate Centre through the DARI portal, and for property within the Abu Dhabi Global Market it means the advertising permit issued by the ADGM Registration Authority. Where the competent authority of the relevant emirate does not issue an advertising permit for a Listing of that kind, there is no Advertising Permit for that Listing, and the obligations in these Terms that attach to an Advertising Permit do not apply to it. This does not relieve the Customer of any other requirement that the competent authority of that emirate imposes on the advertisement.

1.2"Agreement" means these Terms together with any Order Form, the Data Processing Addendum, the Acceptable Use Policy, the Refund and Cancellation Policy, the Sub-Processor Register, and any other document expressly incorporated by reference. Each of those documents is published on the Legal page of the HomeHub website, is incorporated into these Terms by reference, and is accepted by the Customer when it accepts these Terms.

1.3"BRN" means the broker registration number issued to an individual broker by the Real Estate Regulatory Agency in Dubai, or the equivalent individual registration number issued by the competent authority in another emirate.

1.4"Business Day" means Monday to Friday, excluding official public holidays in the United Arab Emirates.

1.5"Customer Material" means everything the Customer submits to HomeHub, including the unstructured listing text, photographs, floor plans, logos, brand assets, permit numbers, BRN and ORN details, contact details and any other data or content.

1.6"Data Processing Addendum" or "DPA" means HomeHub's data processing addendum, which forms part of the Agreement.

1.7"Free First Kit" means the single Kit described in Clause 6.

1.8"Kit" means the bilingual marketing kit produced by HomeHub for one Listing, comprising the deliverables listed in Clause 3.1.

1.9"Listing" means one identified real property that the Customer submits for the production of one Kit. The Service is offered for property located in any of the seven emirates of the United Arab Emirates, and Clause 12.3(g) governs any request to submit property located elsewhere.

1.10"ORN" means the office registration number issued to a brokerage by the Real Estate Regulatory Agency in Dubai, or the equivalent brokerage registration number issued by the competent authority in another emirate.

1.11"Plan" means a subscription plan described in Clause 7.

1.12"Results Page" means the private web page through which a Kit is delivered, accessed by a link sent to the Customer's registered email address.

1.13"Service" means the human reviewed, AI assisted marketing kit production service described in Clause 3, together with the associated website, account and delivery functions.

1.14"Submission" means a complete request for one Kit, as defined in Clause 11.2.

1.15"VAT" means value added tax imposed under Federal Decree-Law No. 8 of 2017 on Value Added Tax, as amended.

1.16"Model Instructions" means the instruction sets, system rules, extraction and drafting rules, model configurations, orchestration logic, templates, layout systems, checklists and know how by which HomeHub produces a Kit, in each case whether or not reduced to writing and whether or not embedded in software. This definition sits last rather than in alphabetical order so that the numbering of the earlier definitions, which other Clauses cite, is not disturbed.

2Formation and Order of Precedence

2.1The Agreement is formed when the Customer accepts these Terms electronically. The parties agree that contracting by electronic means, and the records generated by it, have full legal effect in accordance with Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services.

2.2If there is a conflict, the following order of precedence applies: (a) a signed Order Form, if any; (b) the DPA, in respect of the processing of personal data; (c) the Refund and Cancellation Policy, in respect of redos and other remedies for a defective Kit, refunds, credits, cancellation, automatic renewal and price changes; (d) these Terms; and (e) the Acceptable Use Policy. Where these Terms confer a refund, credit or remedy right that is broader than the corresponding right in the Refund and Cancellation Policy, the broader right in these Terms applies.

2.3The DPA governs HomeHub's processing of personal data on the Customer's behalf, and the Acceptable Use Policy governs what the Customer may submit to the Service and do with the deliverables. Both are accepted together with these Terms.

2.4The Agreement is a commercial contract between businesses, governed by Federal Decree-Law No. 50 of 2022 Promulgating the Commercial Transactions Law, with the UAE Civil Transactions Law applying to matters it does not address.

2.5Nothing in the Agreement excludes, limits or restricts any right the Customer has under the law of the United Arab Emirates that cannot lawfully be excluded, limited or restricted, including, where it applies, any right under Federal Law No. 15 of 2020 on Consumer Protection, as amended, and its executive regulations. Clause 2.4 records the parties' characterisation of the Agreement and is not an agreement to disapply any law that applies to it.

3The Service

3.1What HomeHub delivers. For each Submission, HomeHub will produce one Kit for the relevant Listing, consisting of the following deliverables, each in English and in Arabic:

(a)a portal listing description formatted for Property Finder and Bayut;

(b)an Instagram carousel with captions;

(c)a reel and TikTok script with a shotlist;

(d)story frames;

(e)a print ready PDF brochure; and

(f)a WhatsApp broadcast message, supplied as message text only.

3.2Delivery. Each Kit is delivered by an email to the Customer's registered email address containing a link to the Results Page. The link is tied to the delivery and expires no later than 30 days after delivery, as provided in the DPA. After the link expires the deliverables remain available through the Customer's account, or by re delivery on request, for as long as the subscription continues. The Customer must not share the link outside its own personnel.

3.3What the Service is not. HomeHub is a marketing content production business. For the avoidance of doubt, the Service does not include, and HomeHub does not provide, any of the following:

(a)real estate brokerage of any kind. HomeHub is not a real estate broker or brokerage, is not registered on the Real Property Brokers Register maintained under Bylaw No. 85 of 2006 Regulating the Real Property Brokers Register in the Emirate of Dubai, holds no BRN and no ORN, holds no licence from the Real Estate Regulatory Agency, and does not perform brokerage as defined in that Bylaw. HomeHub does not undertake to find a buyer, seller, landlord or tenant for anyone and does not represent anyone in a negotiation;

(b)applying for, obtaining, renewing or verifying any Advertising Permit. HomeHub never generates, supplies or completes a permit number;

(c)publishing, posting, uploading, scheduling or transmitting any advertisement or message on the Customer's behalf, on any portal, social platform, messaging service or other channel;

(d)legal, regulatory, tax or compliance advice;

(e)property valuation, price opinion, or any statement of investment return. Valuation is a licensed profession in the UAE and HomeHub does not practise it;

(f)photography, videography or the generation of synthetic images of any property;

(g)media buying, audience targeting, or the supply or enrichment of any contact list; and

(h)participation in any real estate transaction. HomeHub is not a party to, agent in, or intermediary for any sale, purchase or lease, and never receives, holds or transmits any deposit, commission or transaction money. HomeHub's only remuneration is the fixed subscription fees in Clause 7. HomeHub never charges a commission, success fee, referral fee or any amount contingent on a transaction.

3.4All seven emirates. The Service is available for Listings located in any of the seven emirates, and the deliverables follow the emirate in which the property is located. Where the Customer identifies the emirate and its competent authority requires a permit number on or with the advertisement, HomeHub reserves and, where the Customer supplies the number, populates the permit line described in Clause 13.2. Where the Customer does not identify the emirate, HomeHub reserves that line and marks it as requiring a permit number. Where the competent authority of the identified emirate does not issue an advertising permit number for a Listing of that kind, HomeHub prints no permit number and no placeholder, and states to the Customer that the requirements of that emirate must be confirmed before publication. HomeHub does not advise on the advertising requirements of any emirate, and the Customer remains responsible for satisfying itself that the deliverables meet the requirements of the emirate of publication, as set out in Clause 12.3(i).

4AI Assistance and Human Review

4.1Each Kit is produced using artificial intelligence tools operated by HomeHub, and every Kit is reviewed by a person before delivery. The Customer never receives unreviewed machine output.

4.2The artificial intelligence model that drafts each Kit is operated by a third party and runs outside the United Arab Emirates. The Customer Material submitted for a Kit, being the listing text and the photographs, is transmitted in full to that provider in the United States so that the model can read it and return the drafted copy, and is transmitted again for any section a reviewer sends back to be redrafted. The provider is named, with its processing location and transfer basis, in HomeHub's Sub-Processor Register, which forms part of the DPA and is published on the Legal page of the website. It is engaged on written terms that allow it to use Customer Material only to run the model and return the draft, and that prohibit its use for training, and it deletes what it receives after the period stated in its own terms.

4.2AEvery other step is performed on hardware controlled by HomeHub and located in the United Arab Emirates: the correction and resizing of photographs, the design and layout of the deliverables, the human review of every Kit, and the decision to deliver. Every third party service that processes Customer Material in the course of providing the Service is named in the Sub-Processor Register.

4.3Customer Material and delivered Kits are not used to train, fine tune, evaluate or improve any artificial intelligence model, whether HomeHub's own or a third party's, and are not used to build, contribute to or enrich any comparables database, price index, market report, lead list, owner or landlord database, or any property intelligence or analytics product. Any such use requires a separate, clearly labelled, written opt in given by the Customer, and neither silence, nor continued use of the Service, nor acceptance of updated terms constitutes that opt in.

4.4HomeHub does not scrape property portals, does not acquire listings or owner data from any third party, does not solicit the Customer's clients, and processes only what the Customer submits.

4.5HomeHub's human review is a professional editorial and formatting review. It includes a reasonable endeavours visual check for obviously identifiable individuals and readable vehicle number plates in photographs, which HomeHub may blur or flag back to the Customer. HomeHub does not warrant that this check will detect every identifiable person or plate, and the Customer's own review under Clause 13 remains the final control before publication.

4.6HomeHub does not warrant that AI assisted text is free of error and does not verify the accuracy of property facts supplied by the Customer. Any property fact that does not appear in the Customer Material will be removed during review rather than assumed. The Customer must verify every fact, measurement, price, tenure statement, permit particular and contact detail before publication.

4.7HomeHub will not generate synthetic images of a property. If any image in a Kit has been retouched, virtually staged or materially altered beyond routine cropping and colour correction, HomeHub will disclose this to the Customer, and the Customer must not publish an altered image as an unaltered photograph of the property.

5Account and Eligibility

5.1The Customer must be either (a) a brokerage or broker licensed and registered with the competent real estate authority in each emirate where it will publish advertisements, holding a valid ORN and, for each individual broker, a valid BRN, where the law of that emirate so requires; or (b) a property developer or owner lawfully entitled to advertise the relevant property under the law of the relevant emirate.

5.2The Customer must provide, and keep current, its legal entity name, trade licence number, ORN, the BRN of each broker whose details will appear on deliverables, its registered telephone number as recorded in the brokers registry where applicable, and a working email address.

5.3HomeHub may check the Customer's BRN and ORN against the public registers of the Dubai Land Department or the equivalent public records of another emirate, and may decline or suspend an account where those details cannot be verified. HomeHub is not obliged to perform this check and performing it does not transfer any responsibility under Clause 12 or Clause 13 to HomeHub.

5.4Accounts are for the Customer's own business. The Customer must keep credentials confidential, must not share an account with any other entity, and is responsible for everything done through its account.

5.5The individual who accepts these Terms warrants that he or she is authorised to bind the Customer, and provides his or her name, title and email address as part of acceptance.

6Free First Kit

6.1A new Customer may request one Kit free of charge for one real Listing. No payment card is required and no payment obligation arises. The Free First Kit does not convert into a paid Plan automatically.

6.2The Free First Kit is limited to one Kit for one Listing per Customer entity, and per group of related entities and individuals, determined reasonably by HomeHub.

6.3The Free First Kit is subject to the whole of this Agreement, including the eligibility requirements in Clause 5, the Customer warranties in Clause 12, the approval and publication allocation in Clause 13 and the indemnity in Clause 17. Acceptance of these Terms is required before the Free First Kit is produced, and HomeHub records that acceptance in accordance with Clause 23.

6.4The Free First Kit is provided without charge. HomeHub's liability in respect of it is limited in accordance with Clause 16, and the remedy ladder in Clause 15 applies with the refund steps replaced by a single re production of the Kit. Nothing in this Clause excludes any liability that cannot be excluded under UAE law.

6.5Ownership of the Free First Kit vests in the Customer in accordance with Clause 14 on delivery.

7Plans, Fees and Billing

7.1Plans, prices and currency. Prices are stated and charged in one currency for each Customer. That currency is fixed when the Customer first subscribes and is taken from the billing country the Customer gives at checkout: United Arab Emirates dirhams (AED), unless the billing country is the United States, in which case United States dollars (USD), or the United Kingdom, in which case pounds sterling (GBP). The currency, the amount and the billing period are shown to the Customer before payment and stated on every invoice. HomeHub does not convert between these currencies and charges no currency conversion fee of its own; where the Customer's own bank or card issuer converts, that is a matter between the Customer and that bank or issuer. The current Plans are:

(a)Starter: AED 124 per month, billed annually as a single payment of AED 1,490 per year; or USD 41 per month, billed annually as a single payment of USD 490 per year; or GBP 33 per month, billed annually as a single payment of GBP 390 per year;

(b)Pro: AED 333 per month, billed annually as a single payment of AED 3,990 per year; or USD 108 per month, billed annually as a single payment of USD 1,290 per year; or GBP 83 per month, billed annually as a single payment of GBP 990 per year;

(c)Team: AED 249 per seat per month, or USD 79 per seat per month, or GBP 59 per seat per month, billed annually, with the annual total stated at checkout as the per seat price multiplied by twelve and by the number of seats; and

(d)Brokerage Licence: from AED 9,000 to AED 15,000 per month, or from USD 3,000 to USD 5,000 per month, or from GBP 2,250 to GBP 3,750 per month, as agreed in a separately negotiated Order Form, which may vary these Terms for that Customer. An Order Form may not reduce any right the Customer has under UAE law that cannot lawfully be excluded, limited or restricted.

7.1AWhat each Plan includes. The number of Kits included in each Plan for each billing period, or the fact that a Plan is described as including unlimited Kits subject to Clause 9, together with the number of seats and any other entitlement, is stated on the HomeHub pricing page and confirmed at checkout before payment. Those entitlements form part of the Agreement. HomeHub will not reduce the entitlements of a Plan during a paid term, and may change them for a future term only on the notice and with the right to cancel provided in Clauses 7.7 and 22.

7.2Where a monthly billing option is offered for a Plan, the monthly price and billing cycle will be stated at checkout before payment, and these Terms apply to it with each reference to an annual term read as a monthly term.

7.3VAT treatment. Where HomeHub is not registered for VAT, no VAT is charged, displayed or collected, the prices in Clause 7.1 are the total amounts payable, and invoices state that HomeHub is not VAT registered.

Where the Customer's billing country is outside the United Arab Emirates, the price stated in Clause 7.1 in the Customer's currency is the total amount payable to HomeHub and no United Arab Emirates value added tax is added to it. The Customer is responsible for any tax that the Customer's own country imposes on the Customer in respect of the Agreement, and for any reporting of it. HomeHub does not collect, remit or account for any sales tax, use tax or value added tax of any country other than the United Arab Emirates, and nothing HomeHub states about tax is tax advice.

Where HomeHub is registered for VAT, prices published to the public are displayed inclusive of VAT except where tax exclusive display is permitted under Federal Decree-Law No. 8 of 2017 on Value Added Tax and its Executive Regulations, in which case the VAT exclusive amount, the VAT amount and the VAT inclusive total are all shown unambiguously in AED on the same line before payment. Whether a stated price includes or excludes VAT is stated in words wherever the price appears, and the total amount payable including VAT is shown before the Customer is charged. HomeHub will issue a tax invoice complying with that Decree-Law and its Executive Regulations, showing HomeHub's tax registration number.

7.4Payment. Fees are payable by payment card in advance. The annual fee for the initial term is due on subscription, and the renewal fee for each renewal term is due on the renewal date. Each invoice or order confirmation states the amount due as a fixed sum in AED and its due date.

7.5Invoices. HomeHub will issue a dated invoice for every payment showing HomeHub's trade name, address, a description of the service, the price and the period covered. Invoices are issued in Arabic and in English.

7.6Late payment and failed payment. If a payment fails or is not received by its due date, HomeHub will notify the Customer and allow a grace period of 10 Business Days. If payment is not received within the grace period, HomeHub may suspend the Service under Clause 19 until payment is made. Where a sum remains unpaid after the grace period, HomeHub may charge simple interest on the overdue sum from the due date at the rate of 9 per cent per year or, if lower, the maximum rate permitted for commercial transactions under Federal Decree-Law No. 50 of 2022. Interest is not compounded and will not exceed the principal.

7.7Price changes. HomeHub may change Plan prices with effect from the Customer's next renewal only, by written notice given at least 30 days before the renewal date. The Customer may cancel under Clause 8.4 before the new price takes effect, in which case the subscription ends at the end of the current paid term at the old price.

7.8No contingent fees. All fees are fixed subscription fees. Nothing in the Agreement entitles HomeHub to any commission, share of a transaction, or fee contingent on the sale or lease of any property.

8Term, Renewal and Cancellation

8.1Initial term. Each annual Plan runs for an initial term of 12 months from the subscription date. Each monthly Plan, where offered, runs for an initial term of one month.

8.2Automatic renewal. At the end of each term the Plan renews automatically for a further term of the same length at the then current price, unless the Customer cancels before the renewal date or HomeHub gives notice of non renewal.

8.3Renewal reminder. For annual Plans, HomeHub will send a renewal reminder to the Customer's registered email address at least 30 days before each renewal date, stating the renewal date, the renewal price and how to cancel.

8.4Cancellation. The Customer may cancel at any time through its account settings or by written notice, without any retention call or other condition. Cancellation takes effect at the end of the current paid term. The Customer keeps full access to the Service until then.

8.5What "cancel anytime" means. Cancellation stops the next renewal charge. Fees already paid for the current term are not refunded pro rata, except as provided in the Refund and Cancellation Policy, which sets out the full list of circumstances in which a refund or credit is given and prevails over this Clause. Those circumstances include, without limitation, (a) the remedy ladder in Clause 15 and in that Policy, (b) the cancellation window that applies after an annual renewal is charged, (c) a renewal charged without the renewal reminder required by Clause 8.3, (d) a price increase applied without the notice required by Clause 7.7, (e) an amount charged in error, (f) termination by the Customer for HomeHub's uncured material breach under Clause 20.2, (g) force majeure cancellation or permanent discontinuation of the Service under Clause 21, and (h) any refund required by law. This Clause and the Refund and Cancellation Policy are disclosed on the pricing page before purchase.

9Fair Use and "Unlimited Kits"

9.1Where a Plan is described as including unlimited Kits, "unlimited" means unlimited genuine use for the Customer's own current listings: there is no fixed numerical cap on the number of Submissions, and no per Kit charge, provided the use is genuine business use consistent with this Clause.

9.2Genuine business use means Submissions for real properties that the Customer is currently and lawfully authorised to market in its own name. The following are outside genuine business use and are prohibited:

(a)submitting listings on behalf of, or reselling, sublicensing or white labelling Kits to, any third party that is not the subscribed Customer, except under a Brokerage Licence Order Form that expressly permits it;

(b)submitting fictitious, duplicate, or test properties at volume, or bulk submitting a portfolio the Customer has no current mandate to market;

(c)using the Service to build a content library, dataset or product for anyone other than the Customer; and

(d)automated, scripted or machine driven submission at a rate that a human team of the Customer's stated size could not genuinely review and use.

9.3HomeHub processes Submissions through a human review step, so throughput is finite. HomeHub may apply reasonable queueing during periods of high demand, applied fairly across customers.

9.4If HomeHub reasonably believes use is outside Clause 9.2, it may ask the Customer to explain, may apply a temporary rate limit, and may suspend the account under Clause 19 if abuse continues after notice. Repeated or serious abuse is a material breach.

10Turnaround

10.1HomeHub's service target is to deliver each Kit within two hours of a complete Submission, and in any event within one Business Day. These are targets and HomeHub does not warrant a delivery time.

10.2The turnaround clock starts when HomeHub receives a complete Submission under Clause 11.2. It pauses while a Submission is incomplete, while HomeHub awaits the Customer's answer to a clarification question, during a suspension under Clause 19, and outside Business Days.

10.3Subject to Clause 16.5 and to any right the Customer has under UAE law that cannot be excluded, if HomeHub misses the one Business Day target for a Kit the Customer's primary remedy for the delay is, at the Customer's election, one additional Kit at no charge on the same Plan, or a service credit equal to the fee attributable to one Kit as reasonably calculated by HomeHub. This remedy is in addition to the quality remedies in Clause 15 and does not limit either party's rights in respect of matters other than delay.

11Submissions

11.1The Customer submits each Listing as unstructured text together with photographs, using the submission flow in the Service.

11.2A Submission is complete when it includes: (a) the property details reasonably needed to draft the Kit; (b) usable photographs the Customer is licensed to use; (c) the Advertising Permit number for the Listing and its QR code, in each case where the competent authority of the emirate in which the Listing is located issues one for a Listing of that kind, and in every case the emirate in which the property is located; (d) where the Customer falls within Clause 5.1(a), the responsible broker's BRN, the brokerage's ORN, the brokerage's name, and the broker's registered telephone number, and where the Customer falls within Clause 5.1(b), the equivalent identifying and contact particulars that the law of the relevant emirate requires to appear on the advertisement; and (e) for an off plan Listing, the developer's name, project name, project number, project location and approved escrow account number.

11.3If any item in Clause 11.2(c) to (e) is missing, HomeHub may either pause the Submission and ask for it, or deliver the affected deliverables with a clearly visible placeholder and the marking [PERMIT REQUIRED] or the marking "NOT FOR PUBLICATION". The Customer must not publish, and must not permit anyone to publish, any deliverable while any placeholder or either marking is present. Removing either marking without inserting the genuine details is a material breach.

11.4Permit numbers, QR codes, BRN, ORN and telephone numbers appearing on deliverables are populated only from values the Customer supplied. HomeHub never generates or guesses these values.

11.5The Customer must not submit: personal data beyond what is necessary for the Listing; contact details of any seller, landlord, owner or tenant except where genuinely necessary and lawfully held; Emirates ID or passport numbers; bank or financial details; or any sensitive personal data as defined in Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. The Customer consents to HomeHub stripping, masking or deleting any such data it encounters, and HomeHub will not treat doing so as a service defect.

12Customer Obligations and Warranties

12.1The warranties in this Clause are given on acceptance of these Terms and repeated on every Submission, including the Free First Kit.

12.2Licensing and authority. The Customer warrants that:

(a)it holds every licence and registration required by the competent authority for its activity in each emirate where it operates, and each BRN and ORN it supplies is its own, genuine and current;

(b)the individual accepting these Terms is authorised to bind the Customer; and

(c)for every Listing, it is lawfully authorised to market that property. Where the Customer is not the owner of the property, that authorisation includes a valid signed marketing agreement with the owner, being in Dubai the Form A e-marketing contract linked to the Trakheesi permit system, or the equivalent authorisation required in the relevant emirate. Where the Customer is the owner or the developer of the property, it warrants that it is entitled to advertise the property in its own name under the law of the relevant emirate and that it holds the Advertising Permit required for that advertisement.

12.3Permits and advertising compliance. The Customer warrants and undertakes that:

(a)for every Listing it holds, or will hold before any deliverable is published, every Advertising Permit that the competent authority of the emirate in which the Listing is located requires for that Listing and for each channel in which the deliverables will be used, and it acknowledges that in Dubai permits are issued per listing and per advertising category, so one permit number may not cover every deliverable in a Kit, and that other emirates may impose their own limits on the scope, duration or channels of a permit;

(b)every permit number and QR code it supplies is genuine, current, issued to the Customer for that Listing, and will not be reused for any other property;

(c)every property fact it submits, including price, size, bedrooms, unit type, project, community, tenure and availability, is accurate and consistent with the data approved in the permit, and it will not publish any deliverable containing information not approved in the permit;

(d)it will not request, and will not publish, promotional campaign content, including prizes, gifts, free benefits, discounts, cashback or fee waivers, unless it holds the separate promotional campaign permit and approvals required for that content;

(e)it will not use the WhatsApp broadcast deliverable, or any other deliverable, to contact any property owner or investor in breach of applicable rules on cold contact and unsolicited marketing, including RERA Circular No. 02-2026 on communication with property owners, and every recipient of the broadcast message will be a person the Customer may lawfully contact, being a client with a duly documented prior contractual relationship recorded on the Customer's approved records or a person who has given valid consent;

(f)for every off plan Listing, the project is registered with the competent authority, the developer holds the written permit required to advertise off plan under Law No. 8 of 2007 Concerning Escrow Accounts for Real Property Development in the Emirate of Dubai or the equivalent law of the relevant emirate, and the off plan particulars supplied under Clause 11.2(e) are accurate;

(g)it will not submit any property located outside the UAE. HomeHub does not accept such a Listing unless it has agreed in writing in advance to do so and the Customer has first evidenced to HomeHub the separate permit required for marketing property located abroad to an audience in the UAE;

(h)it will keep published advertisements current, and will withdraw or correct them when the permit expires, the particulars change or the property is no longer available, including instructing portals to delete stale advertisements within the period required by the competent authority; and

(i)before publishing in any emirate, it will satisfy itself that the deliverables meet the advertising requirements of that emirate, and that it is licensed and registered with the competent authority of that emirate.

12.4Rights in Customer Material. The Customer warrants that:

(a)it owns, or holds a written licence covering, every photograph, floor plan, render, video, logo and piece of text it submits, on terms sufficient to permit HomeHub to reproduce, store, modify, translate and incorporate that material into the Kit, and sufficient for the Customer to publish the resulting Kit in all seven emirates, on Property Finder, Bayut, Instagram, TikTok and WhatsApp, and in print. The Customer acknowledges that in the UAE the photographer who took a listing photograph, or the developer that supplied a marketing pack, will often be the copyright owner, and that this warranty covers those situations;

(b)every identifiable person appearing in any submitted photograph has consented to the image being kept, reproduced, published and distributed, and publication will not prejudice any person's honour, reputation or standing. The Customer will treat a readable vehicle number plate as requiring the same care as an identifiable person;

(c)it is authorised to use every third party trade mark, developer name, project or community name and logo it asks HomeHub to render, and its instruction to render each such mark is given in good faith. HomeHub renders such marks strictly on the Customer's instruction and retains a record of the instruction; and

(d)it holds all rights, consents and lawful bases needed to submit any personal data contained in the Customer Material, and it has complied with the data minimisation rule in Clause 11.5.

12.5Conduct and the Acceptable Use Policy. The Customer will comply with the Acceptable Use Policy, which forms part of the Agreement and sets out in detail what the Customer may not submit to the Service and may not do with the Service or the deliverables. In particular, and without limiting that Policy, the Customer will not use the Service to produce content that is unlawful, misleading, defamatory or discriminatory, will not attempt to reverse engineer or extract HomeHub's Model Instructions, templates or workflows, and will not resell or share access to the Service except as a Brokerage Licence Order Form expressly permits. A breach of the Acceptable Use Policy is a breach of these Terms.

13Approval, Publication and Advertiser of Record

13.1Every Kit is a draft. Each deliverable is a draft marketing document prepared to the Customer's instructions. No deliverable is approved, endorsed, certified or reviewed by the Dubai Land Department, the Real Estate Regulatory Agency, any other emirate's authority, any portal, or any other body, and no deliverable confers any permission to advertise. Approval of advertisement content is a function of the competent authority, exercised through the Advertising Permit.

13.2Compliance ready, and the meaning of that phrase. HomeHub prepares deliverables so that the particulars the law requires on a real estate advertisement can be carried correctly: each deliverable intended for publication is produced with reserved, legible space for, and where supplied populated with, the Advertising Permit number, the permit QR code, the brokerage name, the broker's BRN, the brokerage's ORN and the broker's registered telephone number, and, for off plan Listings, the developer name, project name, project number, project location and approved escrow account number. Where a permit number is required for the Listing's emirate, or where the Customer has not identified the emirate, and no permit number has been supplied, every place the number belongs carries the visible marking [PERMIT REQUIRED], so that the deliverable cannot be published unaltered. Where the Customer has identified an emirate whose competent authority does not issue an advertising permit number for a Listing of that kind, HomeHub prints no permit number and no marking, and the deliverable carries the Customer's broker and brokerage identifiers where supplied. "Compliance ready" describes this formatting. It is not a statement that any deliverable is compliant, and HomeHub does not certify compliance and does not verify permit numbers against any regulator's records.

13.3The Customer approves and publishes. The Customer is solely responsible for reviewing, verifying, amending and approving every deliverable before publication, for holding and displaying the Advertising Permit, and for compliance with all portal rules, regulator rules and advertising laws. No deliverable may be published until the Customer has approved it. By publishing a deliverable the Customer approves and adopts it as the Customer's own advertisement.

13.4Advertiser of record. As between the parties, the Customer is the advertiser of record for every published deliverable and bears sole responsibility for the validity and credibility of the advertisement content, consistent with the allocation made by RERA Circular No. 2-2022 on real estate advertisement terms and conditions. HomeHub does not publish anything and has no access to the Customer's portal, social media or messaging accounts.

13.5No recall. HomeHub delivers files and cannot amend, update, withdraw or take down anything the Customer has published, and has no duty to monitor published material.

13.6Refusal, redaction and suspension for compliance. HomeHub may decline to produce or deliver a deliverable, may blur faces or number plates, may remove personal data from submitted text, and may suspend an account under Clause 19, where it reasonably believes a Listing is unpermitted, the Customer's licence details cannot be verified, the content requested is prohibited by law or by these Terms, or the broadcast deliverable is being used for unlawful cold outreach. Acting under this Clause is not a breach of the Agreement and does not of itself entitle the Customer to a refund, except that where a Kit is refused in full before production the fee attributable to it, if separately charged, will be credited.

14Intellectual Property

14.1Customer Material stays the Customer's. The Customer retains all rights in Customer Material. The Customer grants HomeHub a limited, non exclusive licence to use Customer Material solely to produce, review, deliver and support the Kit, and to retain it for the period stated in the DPA.

14.2Each Kit is a Collective Work created for the Customer. Each Kit is created at HomeHub's initiative and under HomeHub's direction and management as a collective work within the meaning of Federal Decree-Law No. 38 of 2021 on Copyrights and Neighbouring Rights, with the contributions of HomeHub's tools and personnel incorporated inseparably. Each Kit is created for the benefit of the Customer, and the parties agree that, in accordance with Article 28(1) of that Decree-Law, the economic rights in each Kit belong to the Customer, to the extent such rights subsist, from the moment provided in Clause 14.4.

14.3Confirmatory assignment per Kit. Without prejudice to Clause 14.2, and as a confirmatory transfer for the purposes of Article 9 of Federal Decree-Law No. 38 of 2021, HomeHub transfers to the Customer, for each delivered Kit and to the extent such rights subsist and are held by HomeHub:

(a)the economic rights of reproduction (including downloading and electronic storage), publication, public communication and making available, broadcasting, translation, modification, rental and lending, and distribution;

(b)in respect of the identified Kit, identified by its Kit reference number, property reference and delivery date as recorded on the Results Page;

(c)for the full term of protection of such rights under UAE law; and

(d)for use worldwide, including all seven emirates of the UAE and all online platforms.

Each delivery email and Results Page records these particulars for the Kit it delivers, and the parties agree that this electronic record constitutes the written specification of the transfer. Rights in each Kit pass Kit by Kit on delivery, and nothing in the Agreement is a disposition of the sum of HomeHub's future intellectual production.

14.4When ownership vests. For Kits produced under a paid Plan, the rights described in Clauses 14.2 and 14.3 vest on delivery, subject to payment of the subscription fee covering the period of delivery having been made. For the Free First Kit, they vest on delivery.

14.5Moral rights. Moral rights under UAE law are perpetual and cannot be assigned, and nothing in the Agreement purports to assign them. HomeHub covenants, for itself and on behalf of each of its personnel and contractors, not to assert any moral right against the Customer or its licensees, so far as UAE law permits, and the Customer may modify, translate, crop, re caption, re brand and publish each Kit under its own brand without attribution to HomeHub.

14.6HomeHub retains its machinery. HomeHub retains all rights in its platform, software, models, Model Instructions, templates, layout systems, checklists, workflows and know how, and in general improvements to them that are developed independently of Customer Material. Nothing in this Clause permits any use of Customer Material or of a delivered Kit that Clause 4.3 or the DPA prohibits, and the reservation of rights in this Clause does not extend to data, text, images or derived datasets originating in Customer Material. Where HomeHub owned template elements, typography or design elements are embedded in a delivered Kit, HomeHub grants the Customer a perpetual, worldwide, royalty free licence to use them as part of that Kit. The Customer acquires the Kit and does not acquire the machinery.

14.7Embedded third party assets. Kits may embed licensed fonts, stock elements or similar third party assets. HomeHub warrants that it holds licences for such embedded assets sufficient for the Customer's use of the Kit as delivered, and will notify the Customer of any material restriction, such as a bar on extracting an asset for standalone reuse.

14.8Chain of title. HomeHub warrants that it has written agreements with every person who contributes to the production of Kits sufficient to give effect to this Clause 14.

14.9Registration cooperation. At the Customer's request and cost, HomeHub will execute the documents and provide the information reasonably required for the Customer to record a Kit, or the transfer of rights in it, in the Copyright Register maintained by the Ministry of Economy and Tourism.

14.10Portfolio use is opt in. HomeHub may display a Kit, or an anonymised version of it, in its portfolio, case studies or marketing only if the Customer has given a separate, express opt in through its account settings. This permission is not bundled into acceptance of these Terms and may be withdrawn at any time for future use.

15Remedies for a Defective Kit

15.1A Kit is defective if it materially fails to conform to Clause 3.1, Clause 4 or Clause 13.2, or contains a material production error introduced by HomeHub.

15.2The Customer must notify HomeHub of a claimed defect, describing it, within fourteen days of delivery of the affected version, and the Refund and Cancellation Policy separately gives the Customer one re production of any Kit for any reason on request within fourteen days of delivery. HomeHub will then apply the following remedy ladder in order:

(a)Re production. HomeHub will correct and re deliver the affected deliverables at no charge, targeting delivery in less than a day and in any event within 2 Business Days of the notice, and will do so as many times as is reasonably needed to correct a defect for which HomeHub is responsible;

(b)Credit. If the defect is not corrected after two re productions of the affected Kit, or if HomeHub declines or fails to re produce, HomeHub will, at the Customer's choice, credit the Customer the fee fairly attributable to the affected Kit, calculated as provided in the Refund and Cancellation Policy; and

(c)Refund. In place of a credit at the Customer's choice, or where the Customer's account is closed or a credit cannot be used, HomeHub will refund the fee fairly attributable to the affected Kit, and where defects are persistent and material across the subscription, HomeHub will refund the unused remainder of the prepaid subscription period on termination under Clause 20.2.

15.3This remedy ladder is the Customer's primary remedy for a defective Kit. It is supplemented by the Refund and Cancellation Policy, which prevails over this Clause on redos, credits and refunds and sets out the full mechanics. It does not exclude any right the Customer has under UAE law that cannot be excluded, it does not apply to the matters in Clause 16.5, and no period stated in this Clause operates as a contractual limitation period or shortens any period allowed by law for bringing a claim.

16Limitation of Liability

16.1Why this allocation is agreed. The parties record that the caps and exclusions in this Clause are a genuine and proportionate allocation of risk, agreed because: the subscription fees are low relative to the value of the transactions the Customer advertises; the Customer alone holds the Advertising Permit and controls whether, where and when anything is published; the Customer supplies and warrants the source material; the Customer must approve every deliverable before publication; and the remedy ladder in Clause 15 gives the Customer a real remedy before any question of damages arises.

16.2Standard of performance. HomeHub will perform the Service with the reasonable skill and care to be expected of a competent provider of marketing production services in the UAE.

16.3Excluded heads of loss. Subject to Clause 16.5, neither party is liable to the other for: loss of profit; loss of business or contracts; loss of anticipated savings; loss of opportunity; loss of goodwill; loss or corruption of data; regulatory fines or penalties imposed on the other party; or claims made by third parties against the other party, in each case whether arising in contract, tort or otherwise.

16.4Aggregate cap. Subject to Clause 16.5, each party's total aggregate liability arising out of or in connection with the Agreement, in contract, tort or otherwise, is limited to the greater of (a) the fees paid or payable by the Customer in the 12 months preceding the event giving rise to the claim, and (b) AED 25,000.

16.5Carve outs. Nothing in the Agreement excludes or limits liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; gross fault or wilful misconduct; breach of Clause 18 (Confidentiality); breach of the confidentiality of personnel obligations in the DPA, and any other liability that the DPA states is not subject to any cap in the Agreement; HomeHub's infringement of a third party's intellectual property rights otherwise than by reproducing Customer Material or acting on the Customer's instructions; HomeHub's obligation to pay a refund or credit due under Clause 15 or the Refund and Cancellation Policy; the Customer's payment obligations; the Customer's indemnity in Clause 17; or any other liability that cannot be excluded or limited under UAE law.

16.6No exclusion of liability for harmful acts. The parties acknowledge that under the UAE Civil Transactions Law an agreement exempting a person from liability for a harmful act is void, and nothing in this Clause is intended to have, or shall be read as having, that effect.

16.7Severance of this Clause. If a court varies or disapplies any part of this Clause under its statutory powers, the remainder of this Clause and of the Agreement continues in effect, and the varied provision applies as varied.

17Customer Indemnity

17.1The Customer will compensate HomeHub, its officers and its personnel, on written demand, for the losses, damages, fines actually borne, claims and reasonable legal costs that any of them suffers or incurs arising from:

(a)publication or distribution of any deliverable by or for the Customer, including publication without a valid Advertising Permit, publication with an inaccurate or reused permit number, or publication of a deliverable marked [PERMIT REQUIRED] or NOT FOR PUBLICATION;

(b)any inaccuracy in the property facts, permit particulars, BRN, ORN or contact details the Customer supplied;

(c)any breach of the warranties in Clause 12, including third party claims by a photographer, developer, portal or other rights holder in respect of Customer Material, and claims by any person appearing in a submitted photograph;

(d)the Customer's use of the WhatsApp broadcast deliverable or any contact activity connected with it; and

(e)any regulatory action or complaint arising from the Customer's listing data or publication decisions.

17.2This Clause creates a contractual obligation to compensate proven loss actually suffered. It sits outside the cap in Clause 16.4. HomeHub will notify the Customer of any claim within a reasonable time and in any event promptly after becoming aware of it, will give the Customer the information about the claim that the Customer reasonably requests, will not admit or settle a claim without the Customer's prior written consent, not to be unreasonably withheld or delayed, will allow the Customer to participate in the defence of the claim at the Customer's cost, and will take reasonable steps to mitigate its loss. This Clause does not require the Customer to compensate HomeHub for any loss to the extent it is caused by HomeHub's own breach, gross fault or wilful misconduct, and it applies to an administrative fine or public penalty only to the extent an obligation to compensate that amount is enforceable under UAE law.

18Confidentiality

18.1Each party will keep confidential all non public information received from the other in connection with the Agreement, including unpublished listings, off market properties, pricing, business terms and Customer Material, and will use it only to perform the Agreement.

18.2Clause 18.1 does not apply to information that is or becomes public through no breach, was lawfully known before disclosure, is independently developed, or must be disclosed by law or to a court or regulator, provided the disclosing party gives notice where lawful.

18.3Each party may disclose confidential information to its personnel and professional advisers who need it and are bound by duties of confidence. HomeHub ensures that every person who reviews Customer Material is bound by a written confidentiality undertaking.

18.4This Clause survives termination of the Agreement for 5 years, and indefinitely for unpublished listing information relating to an off market property while it remains off market.

19Suspension

19.1HomeHub may suspend the Customer's access to the Service, in whole or in part, on notice, where: (a) payment is overdue after the grace period in Clause 7.6; (b) HomeHub reasonably believes the Customer is in material breach of Clause 9, 11, 12 or 13; (c) the Customer's licence, BRN or ORN cannot be verified or has lapsed; (d) suspension is required by law or by a competent authority; or (e) suspension is reasonably necessary to protect the Service or other customers.

19.2HomeHub will limit suspension to what is proportionate, will tell the Customer the reason where lawful, and will restore the Service promptly once the ground is resolved. The subscription term continues to run during a suspension caused by the Customer's breach or non payment.

20Termination

20.1For convenience. Either party may end the subscription with effect from the end of the current paid term, the Customer by cancelling under Clause 8.4 and HomeHub by written notice of non renewal given at least 30 days before the renewal date.

20.2For cause. Either party may terminate the Agreement immediately by written notice if the other: (a) commits a material breach and fails to cure it within 15 Business Days of written notice; (b) becomes insolvent, enters liquidation or ceases business; or (c) in the Customer's case, loses the licence or registration required by Clause 5.1, or, in HomeHub's case, loses the trade licence required to provide the Service. If the Customer terminates under this Clause for HomeHub's uncured material breach, HomeHub will refund the unused remainder of the prepaid subscription period.

20.3Consequences. On termination: (a) the Customer's right to submit new Listings ends; (b) Kits already delivered remain the Customer's under Clause 14; (c) HomeHub will make delivered Kits available for export for 30 days after termination, then delete Customer Material and delivered Kits in accordance with the DPA, subject to records HomeHub must keep by law; and (d) accrued rights, including the Customer's payment obligations and Clause 17, survive.

20.4Survival. Clauses 2.5, 12, 13.4, 13.5, 14, 15, 16, 17, 18, 20.3, 20.4, 22.3, 23, 24, 25 and 26, and any other clause intended to survive, survive termination.

21Force Majeure

21.1Neither party is liable for failure or delay caused by an event beyond its reasonable control, including war, civil disturbance, epidemic, natural disaster, act of a government authority, widespread failure of telecommunications or power, or failure of a third party service that could not reasonably be avoided (a "Force Majeure Event"). Payment obligations for services already delivered are not excused.

21.2The affected party will notify the other, and performance is suspended for the duration of the Force Majeure Event. If a Force Majeure Event makes performance of the Agreement wholly impossible, the Agreement is cancelled in accordance with the UAE Civil Transactions Law, and if it makes performance partially impossible the affected obligations are cancelled proportionately. On any such cancellation HomeHub will refund the part of any prepaid fee attributable to services that will not be delivered.

21.3Nothing in this Clause displaces any power a UAE court has by law in respect of unforeseen exceptional circumstances, and the parties do not agree anything to the contrary.

22Changes to these Terms

22.1HomeHub may update these Terms. For a change that is material or that reduces the Customer's rights, HomeHub will give at least 30 days written notice before the change takes effect, and the change will apply to the Customer only from its next renewal unless the Customer expressly accepts it earlier. If the Customer objects to such a change, it may cancel under Clause 8.4 and the unchanged Terms apply until the end of the current paid term.

22.2Changes that are required by law, or that do not disadvantage the Customer, may take effect on notice.

22.3HomeHub keeps an archived, versioned copy of every version of these Terms, with its effective date, and records for every acceptance the identity of the accepting user, the version accepted, the timestamp and the IP address.

23Electronic Acceptance and Evidence

23.1The parties agree to contract electronically, and agree that electronic records, electronic signatures and click acceptance have full legal effect and are admissible as evidence, in accordance with Federal Decree-Law No. 46 of 2021 on Electronic Transactions and Trust Services.

23.2The parties agree that electronic acceptance of these Terms, the electronic records described in Clause 22.3, and the delivery records described in Clause 14.3 each constitute a writing and a signed document for all purposes of the Agreement, including for the purposes of Article 9 of Federal Decree-Law No. 38 of 2021.

23.3The parties agree that in commercial matters the deal, the Submissions and the deliveries may be proved by all means of proof, including emails, system logs and electronic records.

24Notices

24.1Notices under the Agreement must be in writing and sent by email, to HomeHub at the notices address published on the website, and to the Customer at its registered email address. A notice is deemed received on the first Business Day after it is sent, provided no delivery failure is received.

24.2Routine service communications, including delivery emails, renewal reminders and product notices, may be given through the Service or by email.

25General

25.1Escalation before proceedings. Before starting proceedings, a party must give the other written notice of the dispute, and the parties' commercial contacts must attempt in good faith to resolve it within 15 Business Days. This Clause does not prevent either party from seeking urgent relief, suspending under Clause 19, or applying for a summary payment order for a due and payable sum, and it is without prejudice to any mediation or conciliation step required by law before a claim is registered.

25.2Assignment. HomeHub may assign the Agreement to a successor of its business or within a group reorganisation, on notice. The Customer may not assign without HomeHub's prior written consent, which will not be unreasonably withheld.

25.3No agency. The parties are independent contractors. Nothing in the Agreement creates a partnership, joint venture, employment or commercial agency, and neither party may bind the other. The Agreement is not, and shall not be registered as, a commercial agency.

25.4Entire agreement. The Agreement is the entire agreement between the parties about its subject matter and supersedes prior discussions, provided that nothing in this Clause excludes liability for fraud, and the parties acknowledge that they perform the Agreement in good faith consistently with HomeHub's published descriptions of the Service.

25.5Severance. If any provision is held invalid or is varied by a court exercising a statutory power, the remainder of the Agreement continues in force, and the parties will give effect to the provision as varied.

25.6No waiver. A failure to enforce a right is not a waiver of it.

25.6ANo third party rights. A person who is not a party to the Agreement has no right to enforce it, except that HomeHub's officers and personnel may rely on Clause 17 through HomeHub.

25.7Language. The Agreement is published by HomeHub in English and in Arabic. Both versions are issued as versions of the same instrument and either may be relied on by the Customer. In the event of a conflict or inconsistency between them the English version prevails, save that where a provision of UAE law confers a right on the Customer by reference to information supplied in Arabic, or otherwise requires the Arabic version to be given effect, the Arabic version prevails to the extent of that requirement and no further. Each party confirms it has had the opportunity to read the version in the language of its choice. If the Agreement is submitted to a UAE court it must be accompanied by a translation prepared by a legal translator approved by the UAE Ministry of Justice, and nothing in this Clause restricts the court's discretion as to the version on which it proceeds.

26Governing Law and Jurisdiction

26.1The Agreement is governed by and construed in accordance with the federal laws of the United Arab Emirates as applied in the Emirate of Dubai.

26.2The onshore courts of Dubai have exclusive jurisdiction over any dispute arising out of or in connection with the Agreement. For the avoidance of doubt, this is the Dubai Courts and does not include the Courts of the Dubai International Financial Centre.

26.3Clauses 26.1 and 26.2 do not deprive a Customer who contracts as a consumer of the protection of any provision of the law of the country in which that Customer is habitually resident that cannot be derogated from by agreement, and do not deprive such a Customer of the right to bring proceedings in the courts of that country where the law of that country gives them that right. Where a provision of the Agreement conflicts with such a provision, the provision of the Agreement does not apply to that Customer to the extent of the conflict, and the rest of the Agreement continues in force. A Customer who enters into the Agreement in the course of a trade, business, craft or profession does not contract as a consumer for the purpose of this Clause.